Have you ever considered the power of video marketing? You are uncertain whether or not to include it in the communication plan? See what benefits you can get by incorporating creative animated video into your content.
However, before we move on to the individual parts, let us clarify what types of videos exist and what other methods can be applied in video content marketing. In the Moodive studio, we focus on all types of animated videos—explainer videos, advertising videos, educational videos, promo videos, and much more.
This is just one of the basic breakdowns; with custom orders, regardless of whether you work on cartoon or line videos, abstract videos, isometric videos, or others, the selection of graphic styles is virtually unlimited. You can be sure that the result will be 100% in line with the content, brand, and audience.
So What Are the Benefits of Video Marketing?
People Love Videos
Video is becoming an increasingly popular format among users. Take, for instance, the big boom of the TikTok social network, where people are looking for fun. If they are really interested in something, they will most likely share it with their friends. This can make your video viral. In addition to fun videos, users are also looking for various tutorials or explainer videos.
Present in Simple Terms Even the Most Complicated Process
One of the biggest advantages of video is that it affects several senses at once, and the customer can always return to the video or play a certain passage exactly as it suits them. Therefore, if you struggle to present your product or service in the best and easiest way, video is exactly what you are looking for.
Gain a Top Spot in Organic Search
Do you want your brand to appear in the top positions in organic search? Another reason to use video. Google, as the biggest search engine, loves videos! By embedding a video on your site or linking it to the YouTube social network, you have a huge chance that your search position will improve significantly. You will also increase the time users spend on the site, which again has a positive effect on your placement and especially the conversion rate!
Video is the perfect way to connect with customers. You can evoke emotions, tell a story, and thus “capture” the attention. Customers are more likely to identify with your brand and build a connection to it. The best part is that you do not even need too many minutes. With a little creativity, you can grab the attention in a just few seconds.
Numbers in Favor of Video Marketing
Foreign agencies conduct annual video marketing surveys. Take a look at some interesting findings for 2021.
- 86% of companies around the globe use video as one of the marketing tools in their communication;
- 91% of marketers say that video has become more important for individual companies in connection with the coronavirus pandemic;
- 86% of marketers saw higher web traffic due to videos;
- 94% of marketers say that thanks to video, customers have a better understanding of their product or service;
- 96% of users watched an explainer video to learn more about a product or service;
- 84% of users say they bought a product or service they saw on a video.
What do you say to that? Are you ready to start your communication strategy with creative video marketing?