When you were a young child, did you love stories and always wonder how they would end? Believe it or not, we all (or certainly the majority of us) love stories, even as adults. That’s why many brands are harnessing the power of storytelling within marketing and it does wonders for them.
So, what exactly is storytelling within marketing and why is it so important? Find out more in our blog and take a look at some examples of incredible storytelling animations.
What exactly is storytelling within marketing?
Storytelling in the context of marketing means using a storyline to convey a certain message. You immerse the viewer in a story in which they may discover something inspiring, or perhaps they find themselves identifying with the main character. By doing so, you evoke emotions that will lead them to take a certain action, for example visiting your website, or ordering a particular product or service.
Chances are, if the audience identifies with the story, they’ll also remember it, which is a positive indicator for you. In addition, you’ll create interesting and valuable content which will help your audience form a positive attitude towards your brand.
Why is storytelling particularly important in video marketing?
It helps maintain viewer attention
Stories are engaging and therefore they attract our attention. When a viewer follows a story that has captured their attention, their curiosity to continue and unravel the plot increases. Consequently, there is a high probability that if a video has really grabbed their attention, they will watch it until the end.
It increases loyalty
In short, people seek out stories. That means that if you convey the story well enough, you’ll be able to get your message across to the viewer in a creative and likeable manner. Your brand will become more personal and human, thereby increasing customer loyalty to it.
It sets you apart from the competition
Do you also find, like us, that if a story has captured your attention, it’s easy to remember and you want to share it with your loved ones? That’s why marketers have started using stories to differentiate themselves from the competition in order to present a story that relates to their brand. With the help of authentic stories, viewers will quickly and easily form associations to your brand. This makes them remember your brand more easily and identify you much faster.
Examples of videos with great storytelling
GoArmy
Redthread
Avantgarde Journeys
McDonald’s UK
Final thoughts
Well then, are you ready to start sharing your brand’s story? If so, we here at Moodive would love to help. We’ll help get your ideas flowing with creativity and inject life into them. This way, your customers will find out exactly who you are and they will develop a positive relationship with your brand. And, as we all know, good customer relationships are priceless!
